BEfore I was
06.06 2013

Welcome to the blog on Innovation by Design!


I am short-sighted.

I remember that for a long time I dreamed, as a child, that I was able to look into the distance. And that I could see clearly into the distance. The very first object for which I religiously saved my money then was a telescope. I could not have foreseen that this telescope would have a crucial effect on my professional life.

It was the first step of my becoming aware of the fundamental importance of the Experience. As a designer, I gradually opened my eyes on the power of observation, and human sciences in general, as a breeding ground for innovation by design.

To observe life is to begin the Experiential Revolution.

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published on 06/06/2013 at 5:34 am
#competitiveness #designer #experiential revolution #innovation #innovation by design
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