Economy of happiness (amazing!), theory of perspectives, behavioural economics, neuro-economics...
Winner of the Nobel Prize in Economics, Daniel Kahneman has been upsetting theories on economics and the belief in a perfectly rational homo oeconomicus.
Because he was able to show that our decisions and behaviours are infused with cognitive illusions. He explains that our decisions are above all taken under the influence of an emotional, intuitive and rapid System 1. This System establishes relations and feeds on a network of memories and emotions which are mutually reinforcing one another. It seeks global coherence, but does not rely on anything rational in doing so. Reason is a matter for System 2. This System evaluates the pertinence of the responses of System 1. In addition, it is a living praise of the laziness which is actually saving itself.
The beauty of this analysis is that it gives our sensitive brain a central role again: it is that brain that allows us to make sense of the world around us.
To me, Daniel Kahneman clarifies the power of ethnographic studies from the point of view of an economist and a psychologist. Read more